RIMM and blackberries doing just fine

I remember thinking a couple of years ago that Apple iPhones were going to knock the Blackberry off the smart-phone market. But nothing like that has happened. RIMM released some very convincing quarterly results last week. Apparently RIMM seems to be doing just fine, never mind the slew of smart-phone entrants. On top of protecting its corporate user turf RIMM is fighting back with the Blackberry Pearl and Curve, taking the battle to the consumer smart-phone segment. Look out Apple (and Nokia), here come the smart-phone mounties!

RIMM has taken the Apple device threat very seriously. Their device line-up has been continuously updated and has kept pace with the latest cellular technology and device features - 3G, application-store, GPS, cameras - you name it and there is a Blackberry model covering the area. Even user interface, Blackberry's Achilles heel, seems to be getting a lot of attention on the newer models. Its a good thing RIMM is looking beyond push email and into actually building general purpose smart-phones. Smart-phones are good for the company's bottom line because the lions share of RIMM revenue comes from device sales. Users need to see glitzy, application laden devices to consider upgrading frequently. After all email by itself is only a text-based application (remember those monochrome Blackberries that handled email just fine). Fortunately, RIMM has not fallen into the Polaroid-like trap of living off one single success and has instead covered broad market segments with multiple device offerings and continious innovation.

Fortunately for RIMM, Apple has built a deep moat around its iPhone through aggressive pricing and exclusive deals with Telcos that keeps many corporate buyers in Blackberry's stable. Example: Small corporation X, 2000 employees, per unit iPhone cost minus per unit Blackberry cost = $250. Choose the Blackberry and you've saved half a million upfront, avoided iTunes (consumer software) being downloaded and installed on all corporate PCs, and escaped the clutches of very expensive iPhone data plans.

Blackberries are great texting/messaging devices with physical keyboards unlike iPhone's glass tapping virtual keyboard. This qualifies blackberries as the serious corporate tool as compared to the iPhone that has yet to fit into the corporate IT comfort zone. And this brings me to the greatest strength of RIMM - integration with corporate IT systems.

The key Blackberry value is effortless outsourcing of wireless/mobile email for corporate IT departments. No extra servers to run and no expensive data-plans with Telcos. Just a per-month per-account fee and you've got wireless email for employees. Since every other corporation (and Barrack Obama) trusts the Blackberry service, so can corporation X. Outsource email with confidence.

One of the greatest shortcomings of corporate PC email has been the culture of creating and maintaining individual email systems per corporation. This system could have been much cheaper, much better managed and less buggy had there been a uber-email provider like RIMM is for corporate wireless email. And no I don't buy the argument that corporate email needs to be kept inside the company's intranet for data security reasons. If this is so important then please forbid employee blackberries which otherwise bounce every email off a server in Canada.

Fortunately wireless email has remained concentrated in the hands of Blackberry due to its early dominance in this technology and this has made RIMM the single largest wireless push email provider. Everyone benefits, even competing smart-phone manufacturers who can simply buy the Blackberry service for their devices. And thats why RIMM is a buy.

Blackberry's application store foray

Blackberry is joining the app-store party by launching its own application store for the the Blackberry platform. There is a nice developer website and lots of buzz around RIM's latest move to take on the growing popularity of iTunes's app-store and the upcoming Nokia Ovi app-store. It is going to be an uphill battle catching up with the iPhone for all these me-too app-store ; but the Blackberry platform is a slightly different beast and its app-store positioning is quite different for some reasons.

First, most Blackberries are corporate property with significant organizational IT control over the devices. RIM may be positioning the developer tools and app-store for corporate IT development rather than for encouraging college-kid hackers who are trying to make a fast buck or two by writing a small game etc. This may explain why the Blackberry developer license ($200) is more expensive than the iTunes developer license ($99). In my opinion Blackberry isn't nearly looking to equal the number of iPhone applications. Its looking for serious business centric stuff on its app-store.

Second, Blackberries are not fun devices. When I see a Blackberry I start thinking of my consultant friends, complete with black suits and polished leather shoes! The Blackberry application consumer is going to be very unlike a 14-year old teen touting yet-another facebook widget on her iPhone. Instead, its going to be a corporate IT vice-president who likes an activity logging tool for the Blackberry to keep tabs on employees. Or an executive who downloads an extension of pocket-Excel for say, better readability. Bottomline: serious business applications.

Third, Blackberry apps will have to "work" much harder to gain the trust of potential downloaders. Blackberries carry confidential data and compromising this data could put the owners business (and/or job) at risk. Imagine the consequences of a software trojan that opens a connection to a server, dumps the contents of the Blackberry, and then blackmails the user or her organization? Certified and branded software applications have a much better chance of acceptance in the Blackberry user space.

Lastly, the Blackberry back-end is a unique add-on for developers. The "push" technology back-end of RIM can be used to create innovative applications on the Blackberry that may not be possible on other platforms. Question is, what is the (other) killer application for RIM push technology?